Apple Announces “Surprise and Shine” Event Featuring iPhone 18 Pro Foldable Ultra

Apple announced a product launch event titled “Surprise and Shine,” marking the company’s first major unveiling of the year and setting the stage for its 2026 hardware rollout and will be streamed globally.

Event lineup is reported to feature five new devices, including the iPhone 18 Pro, an iPhone 18 Pro Foldable Ultra, a refreshed Apple Watch Series 9, next‑generation AirPods, and a prototype AR glasses model with advanced AI chips.

Analysts expect the iPhone 18 Pro to start at $1,199, incorporate a periscope camera and a titanium frame, and to push quarterly smartphone sales up by several percentage points in key markets and improved battery life.

Market observers note that Apple’s timing aims to capture consumer spending ahead of the holiday season, while the “Surprise and Shine” branding signals a focus on premium design and new health‑tracking features for fitness and wellness.