TechCrunch published the story on September 1, citing the memo’s language “huge launch next week” and quoting the internal note

John Ternus — Apple’s hardware chief—sent his first internal memo as an Apple executive, calling the upcoming product reveal “huge” and confirming it will occur next week, signaling a major event for the company.

Apple distributed the memo to its global workforce, noting that teams should align development, marketing and supply chain plans to support the “huge” launch, indicating coordinated effort across design, retail and logistics units.

TechCrunch published the story on September 1, citing the memo’s language “huge launch next week” and quoting the internal note that the event will showcase Apple’s latest hardware