Google Tightens Control Over DeepMind as Gemini Lags Behind OpenAI and Anthropic

Google is tightening its grip on DeepMind, signaling a strategic move after the Gemini model fell behind rival AI systems. The shift reflects internal concerns about maintaining leadership in the fast‑moving generative AI market.

Gemini is reported to be struggling to keep up with OpenAI and Anthropic offerings, according to recent analysis. The model’s slower progress raises questions about Google’s ability to compete on performance and feature set.

DeepMind remains a core component of Google’s AI portfolio, prompting the company to reinforce oversight and resource allocation. Executives aim to align DeepMind’s research direction with commercial goals while addressing Gemini’s performance gaps.

Industry analysts suggest the tightening of control may influence Google’s broader AI strategy, potentially reshaping partnerships and investment priorities. Observers watch for signs of how the move will affect competition with OpenAI and Anthropic.