Apple Signs $1 Billion Deal With Google To Replace Siri With Gemini AI

Apple announced a $1 billion agreement with Google to license the Gemini artificial‑intelligence model for its iPhone, iPad and other devices, planning to phase out the Siri voice assistant over the next software cycles.

Google will provide the Gemini model, its latest multimodal AI system, to power natural‑language queries, translations and contextual tasks on Apple devices, marking its first major consumer‑focused deployment outside its own services and cloud infrastructure.

Industry analysts expect the switch to boost iOS user engagement, citing Gemini’s real‑time translation and advanced reasoning as advantages over Siri’s current capabilities, and anticipate a competitive shift in the mobile AI market that could benefit app developers.

Regulators are monitoring the deal for antitrust concerns, noting the $1 billion price tag and the potential for tighter integration between two of the world’s largest tech platforms, which could affect market dynamics and influence future mergers.