Alysa Liu Wins Olympic Gold After Comeback, Secures Nike Sponsorship Deal

Alysa Liu won Olympic gold in the women's figure skating event at the 2026 Winter Games after a career comeback that saw her return to the podium following a serious injury. The victory marked her first Olympic gold medal and was celebrated by fans worldwide.

Olympic Gold was achieved with a flawless routine that earned top scores from judges, contributing to the U.S. securing a historic medal tally in the Games and boosting the country’s overall standing.

Career Comeback highlighted Liu’s resilience, as she re‑qualified for the U.S. team after a significant injury break, demonstrating determination and skill that inspired teammates and supporters.

Nike Deal was announced after the Games, with the brand signing Liu to a multi‑year sponsorship that includes apparel and equipment, reflecting Nike’s strategy to support elite athletes and expand its presence in winter sports.