ChinaJoy Launches Record Gaming Expo to Drive Chinese Game Export Push

ChinaJoy opens in Shanghai, described as a record gaming expo, marking the start of the 2026 event. It brings together developers, publishers, and fans, showcasing new titles and hardware. The opening underscores Shanghai's role as a hub for the Chinese gaming market.

Shanghai officials say the expo will serve as a launchpad for a game export push, aiming to increase overseas sales of Chinese games. The city plans to leverage the event's scale to attract foreign buyers and promote domestic studios. This aligns with broader economic goals.

Gaming Industry expects the record attendance and media coverage to boost visibility of Chinese titles abroad. Organizers anticipate that the export push will open new revenue streams and strengthen China's position in the global market. The report notes potential partnerships forming during the expo.