Google Tests AI‑Powered Checkout on Flipkart Using Gemini and AI Mode
Google is running a pilot that lets shoppers complete purchases on Flipkart using its Gemini large‑language model and the new AI Mode interface, marking the first end‑to‑end AI‑driven checkout test in India for a select group of users.
Flipkart , the Walmart‑owned Indian e‑commerce platform, has integrated the Gemini API into its product pages, enabling real‑time AI suggestions and voice‑guided navigation for users during the trial phase and supports multiple regional languages.
Gemini powers personalized recommendations, price comparisons and instant checkout prompts, aiming to cut the average purchase time by several seconds, according to internal test data shared with TechCrunch while preserving user privacy.
AI Mode is being rolled out in Delhi, Mumbai and Bengaluru, and market analysts say the experiment could influence how AI is embedded in retail across emerging economies potentially boosting conversion rates.
