Sony Secures Multi‑Year Broadcast Deal as MG Motor Renames Indian Super League

Sony has signed a multi‑year broadcasting agreement with the Indian Super League, securing exclusive rights to air live matches across its Sony Sports Network television channels and digital platforms, thereby expanding the league’s television footprint and audience reach.

Indian Super League will see its matches distributed to a broader audience, with Sony promising prime‑time slots, enhanced production values, and promotional support, aiming to raise average viewership numbers and attract new sponsors.

MG Motor India obtained the league’s naming rights, rebranding the competition as the MG Indian Super League, a strategic move that aligns the automotive brand with football’s growing popularity and offers extensive brand exposure across stadiums and media.

The partnership is expected to generate additional commercial revenue for clubs, improve production quality of broadcasts, and support grassroots football initiatives, according to league officials, who anticipate a positive impact on the sport’s development in India.